Project De:Clone - Toni & Guy 

This idea was inspired by something Vivienne Westwood once said: “We are so conformist. Nobody is thinking. We are all sucking up stuff. Everybody looks like clones”.

Project De:Clone was launched to help the nation find and express their individuality through a series of TV adverts and social projects.

Involvement: Concept creation – everything from the idea and how it works to how it would roll out across different platforms. The project was handed over when leaving the agency to bring this vision to life.

We underestimate the power of our hair to stand us out. Project De:Clone is here. Stay tuned for your first project, coming this London Fashion Week. Follow us here to find out more: https://www.facebook.com/toniandguyproducts

After Project De:Clone’s launch, new projects were set via social channels, inspiring fans to try something new.

Screen Shot 2017-02-16 at 16.01.52.png
Screen Shot 2017-02-16 at 16.02.15.png
 
T&G1.gif
T&G3.gif
T&G2.gif
T&G4.gif

the script that should have been…

Here’s the original script I wrote, featuring Vivienne Westwood herself. Unfortunately, we couldn’t quite convince her to take part. Can’t knock a trier, eh?

project declone script2.jpg
Shoe designer Sophia Webster talks shoes, hair & style as we take a sneak peek into her studio. See how she brought Toni&Guys's Limited Edition Glamour Colle...